Privacy policy

Last updated: February 4, 2026

This Privacy Policy describes how Bilanchi (“Bilanchi,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you visit, use our services, or make a purchase from bilanchi.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.

1) Notice at Collection (U.S. Privacy Notice)

We collect the categories of personal information listed below for the business and commercial purposes described in this Privacy Policy. The specific information we collect depends on how you interact with the Services.

Categories of personal information we collect:

  • Identifiers (such as name, email address, phone number, shipping/billing address)
  • Commercial information (such as products purchased, order history, customer support interactions)
  • Internet or other network activity (such as device information, browser information, cookies/pixels, IP address, and interactions with the Site)
  • Approximate location (generally derived from IP address)
  • Account information (if you create an account)
  • Inferences drawn from your interactions with the Services (such as interests or preferences used for personalization/advertising)

Purposes:

  • Provide and fulfill orders, process payments, ship products, and manage returns/exchanges
  • Provide customer service and communicate with you
  • Prevent fraud and protect our customers and business
  • Improve and personalize the Services (including analytics)
  • Marketing and advertising (including targeted advertising where permitted)

Targeted advertising / “sale” / “sharing”: We may disclose personal information to advertising partners in ways that some U.S. state privacy laws define as “selling” or “sharing” personal information for cross-context behavioral advertising (targeted advertising). You can opt out at any time (see Section 8).

2) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the “Last updated” date.

3) Personal Information We Collect

A) Information you provide directly

Information you directly submit through the Services may include:

  • Contact details (name, address, phone number, email)
  • Order details (billing/shipping address, items purchased, order communications)
  • Account details (username and password)
  • Customer support information (information you include in communications with us)

Payment information: Payments are processed by third-party payment processors. We do not store full payment card numbers. Payment processors handle payment information according to their own terms and policies.

You may choose not to provide certain information, but doing so may limit your ability to use certain features (such as checkout or customer support).

B) Information collected automatically

We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include device and browser information, network connection information, IP address, pages viewed, links clicked, and other interactions with the Site, and interactions with advertisements and marketing emails (where applicable).

C) Information we obtain from third parties

We may obtain information about you from third parties, including Shopify and other providers that support our store and Services, payment processors, and advertising/analytics partners (for example, when you view or interact with our ads). Any information we obtain from third parties is treated in accordance with this Privacy Policy.

4) How We Use Personal Information

  • Provide products and services: process orders and payments, ship products, provide order-related notifications, manage returns/exchanges, and manage customer accounts (if applicable).
  • Marketing and advertising: send marketing communications (such as email, and SMS if you opted in where required by law), show advertisements, measure ad performance, and personalize the Services and marketing.
  • Security and fraud prevention: detect, investigate, or prevent suspected fraudulent, illegal, or malicious activity and protect our customers, business, and the integrity of the Services.
  • Communicate with you and improve the Services: provide customer support and improve functionality, performance, and user experience.

5) How We Disclose Personal Information

A) Service providers

We disclose personal information to vendors who perform services on our behalf, such as store platform/hosting (Shopify), payment processing, shipping and fulfillment providers, customer support providers, IT and security services, analytics services, and email and messaging service providers (as applicable).

B) Marketing and advertising partners (including Meta)

We may disclose certain personal information to marketing and advertising partners to provide and measure advertising, to limit ad frequency, and to personalize ads you see on other websites and services. This may occur through technologies such as cookies and pixels.

Meta advertising tools: We use Meta advertising tools (such as the Meta Pixel and related Meta business tools) that may collect or receive information from our Site and elsewhere on the internet and use that information to provide measurement services and targeted advertising. Information shared with Meta may include identifiers (such as email address or phone number where permitted), device identifiers, IP address, and information about your interactions with our Site (such as pages viewed or purchases). Meta’s use of information is governed by Meta’s own terms and policies.

We do not knowingly sell personal information in exchange for money. However, we may disclose personal information for targeted advertising in ways that some state laws define as a “sale” or “sharing.” You can opt out at any time (see Section 8).

C) Legal and business purposes

We may disclose personal information to comply with applicable law or legal process, respond to lawful requests, enforce our terms, protect rights and safety, or in connection with a business transaction (such as a merger, acquisition, or bankruptcy).

Sensitive personal information: We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you, and we do not sell sensitive personal information.

6) Cookies, Analytics, and Advertising

Like many websites, we use cookies and similar technologies (including pixels) to operate our Site, remember preferences, understand how the Site is used, and support advertising.

  • Necessary: operate the Site and checkout, prevent fraud, and provide core functionality.
  • Preferences: remember your choices and settings.
  • Analytics: understand traffic and performance.
  • Advertising: deliver and measure ads, including targeted advertising where permitted.

Meta Pixel: We use the Meta Pixel and related tools to understand the effectiveness of our ads, attribute purchases, and deliver ads to people who may be interested in our products. These tools may allow Meta to collect or receive information about your interactions with our Site.

Your cookie choices: Most browsers accept cookies by default, but you can usually choose to remove or reject cookies through your browser settings. If you remove or reject cookies, some features of the Services may not function properly.

Shopify cookies: For more information about cookies used in connection with Shopify, see: https://www.shopify.com/legal/cookies

7) Global Privacy Control (GPC)

Our Site recognizes the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a valid request to opt out of “selling” or “sharing” personal information for targeted advertising for the associated browser or device (and, where feasible, for the associated account). Learn more at https://globalprivacycontrol.org/.

8) Your U.S. Privacy Choices (Opt-Out of Targeted Advertising / “Sale” / “Share”)

Depending on your state of residence, you may have the right to opt out of targeted advertising and certain disclosures that some state laws define as a “sale” or “sharing” of personal information.

How to opt out:

Opting out may not stop all advertising, but it may make the ads you see less relevant.

9) Data Retention

We retain personal information as long as necessary to provide the Services, maintain business records, comply with legal and tax obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and the purpose for which it is used.

10) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11) Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us to request deletion.

12) U.S. State Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including:

  • Right to access/know what personal information we collect, use, and disclose
  • Right to delete personal information (subject to legal exceptions)
  • Right to correct inaccurate personal information
  • Right to data portability (receive a copy in a usable format)
  • Right to opt out of targeted advertising and certain disclosures
  • Right to appeal (in some states) if we deny your request
  • Right to non-discrimination for exercising your privacy rights

13) Canadian Privacy Rights

If you are located in Canada, you may have rights under applicable Canadian privacy laws to request access to personal information we hold about you and request correction of inaccuracies. You may also withdraw consent, subject to legal or contractual restrictions. We will respond to requests as required by applicable law.

14) How to Exercise Your Rights

To submit a privacy request, contact us at support@bilanchi.com with the subject line “Privacy Request”. Please include the email address used for your order/account and the specific request you are making (access, delete, correct, portability, or opt out).

Verification: We may need to verify your identity before processing your request, including by confirming details related to your account or order history.

Authorized agents (where applicable): You may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and identity verification.

Appeals (where applicable): If we deny your request, you may appeal by replying to our denial email with the subject line “Privacy Appeal.”

15) Third-Party Websites and Links

Our Services may link to third-party websites or platforms. We are not responsible for the privacy practices of those third parties. Please review their privacy policies before providing personal information.

16) Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, contact us:

Bilanchi
Email: support@bilanchi.com